It’s hard to hide online. And of course, if you want to get your brand noticed, you certainly don’t want to fade away into the background. But while most people’s main worry would just be the resurfacing of those massively awkward teenage photos, for a company, the smallest negative review could get you feeling a little anxious about your online reputation.
The internet itself is full of stories about online blunders made by businesses, or slip-ups by high-profile MDs or CEOs, so it’s understandable many organisations can be a little sheepish on the web.
If you’re providing a service or product, you’ll inevitably get some sort of criticism from the public – you can’t please everyone, all the time. There could be an honest human error, or your everyday systems might cause an issue for customers – mistakes happen. So sure, you’ve accepted that… now how to fix it.
Have no fear – online reputation management will save the day.
It may not be the most impressive superhero name, but this service will allow you to track how you’re being perceived online. From bumping up your brand to burying the negative content that may appear from search engines, you’re in good hands.
So how exactly can this be done?
Social media monitoring – sites like Twitter and Facebook can be a bit overwhelming if you’re not a regular user. And for businesses, the way they’re used will be very different to what you’re used to from a personal point of view. Monitoring keeps an eye out for any mentions on social media platforms, making sure and issues or developments can be managed promptly.
- Online PR – this is key for reputation management. The activity is linked to improving results from all types of online communication techniques. It’s a great way to keep tabs on your brand and covers all your bases.
- Negative content filtering and removal – any bad press or negative review can be picked up and essentially buried to keep the information away from consumers. While the world wide web makes it difficult for things to be concealed, this service can make certain content very hard to find.
- Engagement – it’s one of those words you hear constantly if you’re talking about marketing. Engagement is key for your brand and whatever you’re selling. You need your customers to really identify with your content, your product and your company. Reputation management can help to measure how engaged your customers are, helping you to improve and expand your reach.
Creating lots of content for your online presence is great, but if it’s not getting through to the right people, you’re pretty much wasting your time. And while it’s hard to keep on top of your PR digitally, you certainly don’t have to do it alone…