Everyone loves a local business. Many people are more inclined to visit their independent village shop, than a big chain store that’s taken up half of the high street. It may be tough for smaller or young enterprises now, but starting off with a good impression in your community can really do you wonders.
Whether you’re a relatively new company, or just new to the web, working on your local SEO can help to reach those consumers in your area. The world of search engine optimisation can be pretty daunting if you’re not sure where to start.
What’s the big deal about ‘ranking’? And if everyone uses Google’s everyday, surely people will find us easily?
Usually, people don’t know what they’re looking for, so typing in the specific phrase to find your particular company probably wouldn’t occur to most. It can be a frustrating code to crack. So, sorting out your local SEO can really help to put you on the map. This service can help you to rank higher on search engines, like Google and Bing, so that when a potential customer wants to purchase something, they can find you pretty easily.
Imagine you’re a wedding dress store in Chesham (for example). If someone types in ‘wedding dresses’ into their Google app while they’re in a certain radius of your shop, you’d want your business to be the first result, right? They’re more likely to input a general search term than something specific to their area.
Local SEO also looks at traffic sources and constantly evaluates information to make sure you’re consistently reaching the relevant parts of the web and making you visible to the audience you’re after.
A tailored solution could not only see your rankings improve locally, but it gives you a better scope if you wanted to expand your business. A comprehensive strategy can help you build a stronger customer base, allowing your enterprise to grow organically.
Competing with similar organisations in your area can be difficult generally, but if you can harness a high SEO ranking, you’ll be one step ahead of the game.
Looking for Local SEO? Then click to contact us today to find out more! We look forward to working with you!