The Internet has exploded over the past 20 years. You can search endlessly, promote yourself, build and design pages, connect with big brands and talk to people on the other side of the world – and that’s just a fraction of what you can do. It’s now fully ingrained in people’s lives and routines. And it’s here to stay. And with 97% of consumers searching for local businesses online, your company can’t afford to be invisible. That’s where we come in. We take a look at how you’re performing online, what’s working, what’s not working, what your competitors are doing… And how you can be doing it better.
But what does this actually involve?Search engine rankings – everyone wants to be top of the table when it comes to Google. People aren’t going to find you if you’re on the fourth or fifth page of your preferred search term. We can see what tricks you can do to easily improve your position. But while getting to where you want to be is great and everything, you need to stay there too... Curating and creating content – it’s important to look at the existing content on your website to see what people are clicking on. What sections of the site are performing well? Perhaps there’s a page or post that your customers are really liking, so it might be worth promoting this wider – focus on a certain style of content that seems to work.
- Let’s get sociable – you may have embraced all the social media networks there are: Facebook, Twitter, Pinterest… but how much traffic are they driving your way? Maybe it’s worth seeing what’s working and where your key audience actually is. We can help you to analyse what social platforms your brand really works on – that way, you can focus on one or two really successful sites, rather than spreading yourself too thin.
- Spying on the competition – everybody wants to be the best at what they do. What your competitors are doing should be important to every business, but more importantly, what your competitors aren’t doing – it helps you to stay ahead of the curve. Digital marketing is different for every company and there are always new advances in technology on the horizon that you can tap into before anyone else.
- Hey, good lookin’ – your website is pretty much your company’s front line. And if a customer comes across it, by accident or on purpose, what they do next rests heavily on how user-friendly you’ve made it for them. If they know what they’re looking for, then great! But if you’re trying to grow your business, a good looking, easy-to-use website is hugely important.
Looking for Company Online Reputation Management? Then click to contact us today to find out more! We look forward to working with you!