Everyone loves a bit of free publicity, right? And in-line with other parts of your marketing campaign, affiliate marketing can really boost your online presence, driving traffic and creating strong relationships.
For certain areas, like travel, retail and service industries, this form of advertising is perfect, but there’s no reason it can’t work for your company if it falls under a totally different umbrella. Building relationships and extending your professional network is all part and parcel of running a business, so affiliate marketing isn’t an entirely new premise.
The key, however, is to make sure it’s effective. Because managed wrong, you could end up partnering with the wrong people and making barely any headway with traffic and leads. Plus, it takes time to get things going, so hang tight at the beginning.
This marketing tool is about rewarding an affiliate for referring a visitor, or rewarding a customer for carrying out, say a purchase, or subscribing to a newsletter. The idea is to develop good connections with relevant third party or industry websites so your network broadens to other audiences, bringing in quality traffic.
So while all this sounds great and perhaps perfect for your strategy – don’t jump headfirst into programmes without testing the user experience first. Are people likely to follow these links? What does the partner website actually look like? Is the audience definitely right? Try not to compare your company to others – chances are you’ll be approaching affiliates in different ways.
It’s also important not to underestimate how much hard work goes into making these schemes successful. But when they are, you’ll certainly see it in your financials and it could convince you to keep building your connections – opening you up to even more opportunities. If you’re selling a physical product, you could be targeting reviewer websites – your links will be put in an environment where your product is already being talked about. A good review could lead many more customers to your site.
Don’t forget to track! Our affiliate management service keeps an eye on what’s working and what’s not. Relationships are a two-way street, so we know how important it is to make sure an affiliate scheme is increasing sales and leads to help you reach your targets.
Looking for affiliate marketing services? Then click to contact us today to find out more! We look forward to working with you!